Vietnamese enterprises advised to expand exports to Poland
Intensifying information connectivity, increasing product quality, developing a system of sales agents and distributors in Poland are necessary factors for Vietnamese enterprises who want to bring their products to the Polish market.
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With a population of over 38 million and average per capita income of US$24,000 a year, Poland is considered the largest market in Eastern Europe, and one of Vietnam’s leading trade partners.
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Last year, two-way trade surpassed US$1 billion and the figure is forecast to continue rising this year.
Vietnam’s export turnover to the Eastern European country enjoys an average growth rate of around 27% during 2010-2017, hitting US$775 million last year, or a year-on-year rise of 29.8%.
Vietnam mainly exports electronics and equipment, footwear, textiles and agricultural goods such as coffee, pepper, coconut and cashew to Poland.
However, Poland imports a great deal of rice, fruit and oil products from other countries but very little from Vietnam, which is highly capable of supplying these products, according to Piotr Harasimowicz, chief representative officer of the Polish Investment and Trade Agency in Ho Chi Minh City.
Therefore, he suggested the two countries’ enterprises intensify information connectivity to understand more about each other’s market. A representative from the Vietnam Food Industries Joint Stock Company (VIFON), which succeeds in exporting instant noodle to Poland with 29.26% of the market share, said that the success is attributed to the company’s good product quality (no synthetic colours and artificial preservatives) as well as attractive and diverse packaging.
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(Source: VNA)
